SoftyCRM Blog

How do I enable screen pop in my CRM? To enable screen pop, configure your Amazon Connect contact flow to invoke an AWS Lambda function that queries...

Introduction Choosing the right CRM isn’t just a tech decision — it’s a strategy decision. For modern contact centers, the CRM is t...

Managing customer interactions at scale isn’t easy. Between high call volumes, fragmented data, and rising expectations, even the best call cent...

Introduction If you're managing a call center with Amazon Connect, integrating it with your CRM system can dramatically improve efficiency and agent...